How do you go about explaining RSS feeds when you are called to the carpet? Do you mumble, hem haw about, and dodge the in depth technical aspects? Or do you opt to take the studious route and access a web site that will do the explaining for you? If you find that you have gaps in your knowledge of RSS feeds, then you may be missing out on a great marketing and exposure tool that is simple and efficient.
If you are like many people out there, you are trying to get attention online and you are not going to do that unless you have an RSS feed set up. Take some time and consider what an RSS feed can do for you. Once you do, you'll find that it is an extremely simple and very basic way to get the readers that you do.
The first step that should come to mind when you want to explain RSS feeds is that you should know what they stand for. It is nothing very complicated; RSS is just short for Really Simple Syndication.
In this case, syndication simply means creating media and making it more accessible in several different avenues. Now, you should not mistake this to mean that you are changing media, although that can certainly be done. Think about it this way: the comics in the paper are syndicated. They are run in several different papers all over the country or even the world. You can bring this concept to your work and distribute it world wide as well.
While you may now have a better understanding of what RSS is, you may still be wondering why it is so important. Actually, its importance has only risen over the past few years. It wasn't long ago that there was little or no need for this type of syndication because people were not blogging or setting up media sites. As the internet has grown, however, so has the need for better and more efficient methods of disseminating information. Now nearly everyone blogs or has media sites and these are all updated pretty regularly, if not on a daily basis. Your job is to help your readers find the information that they want with minimal pointing and clicking.
Ideally, they would prefer to have the ability to visit just one site and get all the products that they need, such as news, content, articles and other media. This is the importance of explaining RSS, particularly to web marketing newbies.
When you start using an RSS feed, it means that the content that you produce is going to be going straight to someone's morning (or afternoon or evening!) reading list. Rather than needing to remember that they should click to your site or your blog to see what is up, they are simply going to find your material delivered right to their door, so to speak.
Over time, your RSS feed will become a part of their daily routine, a way of life for them. Take a moment to think about this. Your products, your name will become a household word. It is well worth the time and effort to learn this, so think about how you can best make it work for you.
Setting up your own RSS feed is very easy. Many established sites, such as MySpace and Blogspot already have RSS feed options in place. If you are already blogging on these sites, it can be very easy to set up your feed. Take some time and make sure that you know what RSS is, and why it is important for you to take advantage of it.
Samo Yanezic is the Webmaster of Financial Freedom Informant.com - The Net`s Growing Source for Online Home Business Education. Visit the site for more free help and advice. See also this RSS Articles page for more information about RSS.
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